Case Studie

Web Development for Digital Advertising Company

We develop a robust system in AWS that processes and visualizes the performance of advertising campaigns in real time, optimizing the client's decision making.

Main Idea

We developed a real-time system for clients to accurately visualize the performance of their advertising campaigns.

Problem

The client needed a solution capable of processing thousands of events per second without data loss, while also allowing for rapid scalability to meet demand.

Development

Unimedia handled the entire architecture, from design to implementation, leveraging AWS, ElasticSearch, and Angular. The team built an advanced dashboard for real-time monitoring of advertising campaigns.

Final Product

A scalable solution with a real-time dashboard was delivered, enabling the client to improve their campaigns with precise and easily accessible data.

Use Case and Economic Details

This project enabled Out of Home Masters to optimize their advertising campaigns in real time, increasing efficiency and reducing operational costs by over 20%.

Unimedia Technology

At Unimedia Tech, we are a cutting-edge technology consultancy specializing in custom software architecture and development. Discover our range of services.

Dedicated Development Teams

Our software engineers have extensive experience, with impressive client portfolios.

Mobile app development

We develop native iOS and Android applications to create consumer-centric businesses.

Web development

We have developers with many years of experience in Web App development.

Client Name:

Out of Home Masters

Industry:

Media

Services Provided:

Custom Software Development, Web Development

Challenge:

The client wanted to develop a system that allows their customers to visualise the performance of their advertising campaigns in real time.

Solution:

Unimedia handled the full architectural requirements of this project from design through to implementation. They began by creating a client library to capture the events. They then developed a full back end in AWS that could not only process thousands of play events per second, but process and save them without data loss, and was even capable of scaling quickly with the traffic.
They also built a Kibana dashboard for MVP and eventually a nifty Angular-based dashboard for the end users to visualise in real time their campaigns.

Technologies Used:

AWS Amplify
ElasticSearch
AppSync – GraphQl
Node.js
Angular 15+

Images and Visuals:

Outcome:

The Unimedia Technology team developed in a very short time an MVP to fulfil the basic functionality the client wanted for their customer. This, in turn, has given them the time and opportunity to improve the product with customer feedback. In fact, the team has delivered a fully functional web-based dashboard that beautifully displays all the stats the client need for their customers to monitor their campaigns in realtime.

Client Testimonial:

“Their commitment inspired a lot of trusts, which is important in the collaboration. They felt like a part of our team rather than just a supplier, and that really took the working relationship up a level. The team has exhibited professionalism and productivity, allowing them a smooth collaboration. Their personal touch is impressive”. – Frank H. Hardenberg, Founder & Managing Director of Out of Home Masters.

Project Timeline:

January 2020 – Project Initiation
July 2021 – Final Deployment

Key Participants:

Project Manager
AWS Solutions Architect
BackEnd developer for AWS and ElasticSearch integrations
Angular Developer for the Dashboarding work

Permissions:

All client information is used with permission from Out of Home Masters.

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